Nancy Bachrach, Ph.D.
Dr. Bachrach is a marketing strategist with 30 years of experience. Until 2005, she served as the Executive Vice President and Chief Marketing Officer of Grey Worldwide, one of the largest marketing communications networks in the world, with offices in over 90 countries. She has overseen more than a hundred brands in a wide range of industries, with an expertise in product launches and pharmaceuticals. She has developed and grown brands in the US and globally for some of the world's leading marketers, including GlaxoSmithKline, Novartis, Merck, Wyeth, Bristol-Myers Squibb and Procter & Gamble. She holds an undergraduate degree from Connecticut College for Women and earned her graduate degrees in philosophy from Brandeis University. Dr. Bachrach has served on numerous boards and advisory committees, including the Harvard Malaria Initiative, the National Center for Learning Disabilities, and Business for Diplomatic Action.
Richard Zeckhauser, Ph.D.
Frank Plumpton Ramsey Professor of Political Economy, Harvard University
Dr. Zeckhauser has taught at the John F. Kennedy School of Government at Harvard University since its founding in 1969. He has also taught in Harvard’s Economics Department and at its Law School. Zeckhauser, an economist, is an internationally recognized expert in risk analysis, decision analysis, and negotiation analysis. Much of his research focuses on health economics and medical decision making. He developed the concept of quality adjusted life years (QALYs), a widely used measure of health benefits, and has pioneered the study of health insurance in the economics literature. In recent years, he has helped develop the field of behavioral decision, contributing such concepts as status quo bias, betrayal aversion, and denominator blindness (neglecting the number of trials when estimating risk or benefit levels). Zeckhauser has been elected as a fellow of the Econometric Society and the American Academy of Arts and Sciences, and as a member of the Institute of Medicine of the National Academy of Sciences. Dr. Zeckhauser has also been active advisor/participant in business activities. From 1967-1983 he was a principal of Niederhoffer, Cross and Zeckhauser, a New York investment firm, and subsequently served and now serves on the board of or as senior advisor to a number of small high technology companies.